From being product centric, the new structure is more towards a new customer-centric strategy, said the company's president Trin Tantsetthi.

The new structure comprises four business units - for the corporate market, the mass market, the IT services market and large project development.

Previously the company had three strategic business units - access, non-access and corporate. Each took care of supplying products and services to its own customers. The old structure, Trin said, limited its sales staff to providing products and services only within their own units and this made the company lose business opportunities.

With the new structure, the company's staff can offer one customer a variety of products and services across business units.

"For example, if previously we provided each customer with only access service, the new structure will be more flexible and the sales staff can offer other IT services to that customer.

"If their business unit has no products or services the customer wants, they can offer products or services from other business units or even create partnerships with outside vendors to develop a special package of IT services for that customer," he added.

Trin hopes the new structure will help the company to better move towards the new digital era in which the company will no longer be just an Internet service provider or infrastructure provider, but an IT service provider to offer various kinds of IT and outsourcing services.

The company hopes to grow by 20 per cent this year. The company last year generated around Bt1 billion in income.

pongpen@nationgroup.com

Pongpen Sutharoj

The Nation