IN BRIEF
Famous brand: Launch of Barbie bags and cosmetics
The makers of Barbie, the world-famous doll, yesterday announced that it would join Thailand's handbags and cosmetics market with the launch of the Barbie bag and Barbie cosmetic collections.
Barbie bags and cosmetics will be available at 40 department stores and other retail outlets by the end of this year. Kids & Teens Co Ltd has the exclusive distribution licence for the collections from Mattel Inc of the US. General manager Sherene Thanaphathanawiboon said that the company had set up an advertising budget Bt3 million to promote the product in Thailand. - The Nation.
|
